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LONDON (31st March 2021) – Virtual Pricing Director®, the legal pricing platform conceived and built over three years by leading international legal pricing experts Validatum and leading UK cost consultancy Burcher Jennings is being adopted by leading Peterborough law firm and LawNet member, Buckles.

Buckles Logo

Responding to rapid growth in demand from law firms for a fully integrated solution that appeals to partners and senior management of both global elite and smaller law firms has been a massive challenge, but one that the founders have cracked with their fully integrated AI-powered SaaS platform.

Richard Burcher, Chairman and co-founder of Virtual Pricing Director said:

“Over the last 10 years, the importance of pricing sophistication has become increasingly apparent to most law firms, large and small. What firms around the world have told us for several years is that they want a holistic solution that appeals to both front line lawyers and management power users, but is sufficiently flexible, adaptable and scalable up or down to meet the needs of a very diverse legal market.

As a former practicing lawyer of 30 years and a former managing partner I have been determined from the outset to give partners something that would make their lives easier and help them to be more commercial in their approach. A key feature of VPD is that it has been built by lawyers for lawyers.

Colleen Gostick, Chairman at Buckles said:

“Buckles is excited to announce its adoption of Virtual Pricing Director®. VPD is a very impressive solution to a business-critical challenge with which we have all been grappling

We are always looking for ways to better serve the needs and expectations of our clients particularly around price transparency and budgetary certainty as well as bringing increased commercial rigour to our operations. In both respects we think VPD will be a game-changer.

Martyn Jennings, CEO and co-founder of Virtual Pricing Director added:

We are delighted to have another progressive firm like Buckles come on board. More and more firms like Buckles are coming to the conclusion that pricing technology built by the world’s leading legal pricing experts is no longer in the ‘nice-to-have’ category.

Pricing transparency and budgetary certainty is a core client requirement and firms that can’t or won’t deliver on that expectation will lose clients to firms that can and will do so. We can help firms make that transition painlessly.

For more information, please visit

Contact: Stephanie White, COO, Virtual Pricing Director®

[email protected]

+44 (0)1225 632 777

  • ENDS -

Notes to editors

  • Validatum is the world’s leading legal services pricing consultancy. Based in London with a wide international reach. Validatum’s sole focus is legal services pricing. We have worked with more than 300 law firms in 22 countries.
  • Burcher Jennings is the UK’s most innovative costs firm, providing pricing and costs support and consultancy to a wide range of UK firms. The company won the Modern Law Awards ‘Supporting the Industry’ accolade 3 years in a row.
  • Buckles is an award-winning Peterborough-headquartered UK 200 firm with over 90 lawyers and a turnover of £12m+. Buckles is a member of the LawNet independent law firm network with over 70 member firms ranging in size from £2M- £25M in turnover.

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The coming together of these 3 power-house firms has enabled us to create something truly revolutionary. I have no doubt that Virtual Pricing Director® is going to drastically alter, for the good, the way lawyers price-up work” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®


Whether you are just starting out on your pricing career or are already highly experienced, whether you want to undertake some ‘light-touch’ professional development or aspire to the pinnacle of Certified Legal Pricing Professional, the Legal Pricing Academy® can help you achieve your goals” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®