In her recent blog on Lawyer Marketing Skills, Sue Bramall a fellow member of the Law Consultancy Network, highlights the importance of financial literacy and pricing skills....
Having been working in professional services for a few decades, I can remember the days when lawyers and accountants would declaim “I didn’t train to become an account/solicitor to have to do marketing or sales.” Those were the halcyon days when clients were loyal and wouldn’t dream of shopping around or changing advisor.
A brass plaque on the door was (nearly) enough, alongside the golf day and the annual county show. Marketing managers had to argue long and hard before getting permission to build a firm’s first website! Click here to read about lawyer marketing skills ….
