Renowned for our informative, provocative, entertaining and educational presentations, if you want a dynamic keynote at your next partner conference, see what others have said.

Maureen Chong MInstAM, AMinstLM Chief Operating Officer

Presentation

LMA P3 – The Practice Innovation Conference, Chicago, May 2018

Some 450 senior pricing, legal project management and related specialists from US law firms and further afield.


Below is a summary of attendee feedback for your session, Predictably Irrational: A Practical Look at Pricing Psychology (Why We Leave Money on the Table).

Average conference rating scale:

(5.00 - Strongly Agree, 1.00 - Strongly Disagree)

1. The topic of the session was relevant and applicable to my work in legal marketing: 4.94

2. Please rate the presenter(s) knowledge of the material: 5.00

3. Please rate the presentation skills of the presenter(s): 4.94

4. Would you recommend this session in the future?: 5.00

5. Session average: 4.97

Additional Comments:

  • Best session I attended
  • The presentation I will take the most from in this conference
  • Amazing to me that legal industry lags other professional services in understanding the impact of human nature on decision making
  • Richard was incredibly engaging and interesting. My favorite session of the day.
  • Best session I attended all day. He had such a great presentation style, kept the content really interesting and shared some excellent insights that are really applicable to bring back to my firm.
  • Interesting content, great presentation!
  • Excellent material!!!!
  • We need him back next year in a bigger room. The house was packed.
  • Richard is a master at conveying simple, practical applications of complex theories.

LMA Headquarters & Education Team


"Really useful, practical sessions on some of the hot topics around pricing in Legal, delivered intelligently and passionately by Richard and his team, well worth the time!" Adrian Avanzato, Head of Pricing, Pinsent Mason


"Many who attended will have been familiar with aspects of a retainer fee arrangement but what Richard articulated with great clarity was the full range of benefits from such arrangements with very practical advice on how to make a success of them....I think mixing the content to appeal to different roles in the firm with a pricing interest is a great idea." - Chris Billington, UK Finance Director & COO, Bird & Bird


"The breakfast briefing was really very good. You are clearly very aware that you have to give the punters something of substance in order to demonstrate your excellence. You did that in spades" - Simon Fenton, Partner, Irwin Mitchell


"I just wanted to say thank you very much for setting up and inviting me to attend the first Pricing Forum. I think the Pricing Forum is a tremendous idea and I'm very much looking forward to attending the upcoming sessions" - Richard Henwood, Strategy & Governance Executive, Withers


"Made the trip down from Sheffield this morning for the pricing seminar -- was very worthwhile, with some great insights into the procurement process from a business development standpoint. I'll definitely pass on any information about the session you mentioned for BDMs coming up." - Laura Mitchell, Bid Executive, Irwin Mitchell


"Excellent breakfast session this morning, thank you. Please also thank your exceptionally brave procurement colleague who faced our wrath with such professionalism!" Robert Shooter, Partner, Head of Technology, Outsourcing & Privacy Group, FieldFisher



Latest Articles and Events

How about prioritising the hole in the bucket

Law firms, known for their rigorous legal work and strategic thinking, often lose substantial revenue due to avoidable issues. Problems such as unnecessary rate discounts, poor time recording, inadequate project scoping, and failure to communicate cost changes with clients contribute to these losses. While business development is crucial, firms must also focus on getting paid properly for the work they already do.

November 04, 2024

Virtual Pricing Director® Pricing Espresso - (31st October 2024)

With the Virtual Pricing Director Pricing Espresso® we aim to bring you your pricing 'shot' - with interesting, thought-provoking and informative material which will be of interest, relevance and help to you in your firms' pricing challenges.

October 29, 2024

Understanding Data Needs in Law Firms: Bridging the Gap Between Lawyers and Management

In today's law firms, data has become an invaluable asset, yet its utility varies significantly between two primary audiences: lawyers and management. Each group has distinct data needs that are crucial for their respective functions.

Unfortunately, many pricing software solutions fail to address these differences effectively, often sidelining the very individuals who could benefit the most—lawyers. This is where Virtual Pricing Director steps in, revolutionising how law firms can harness data to serve both audiences.

October 14, 2024

Latest Tweets @Richard_Burcher

No tweets

https://www.virtualpricingdirector.com/

The coming together of these 3 power-house firms has enabled us to create something truly revolutionary. I have no doubt that Virtual Pricing Director® is going to drastically alter, for the good, the way lawyers price-up work” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®

Website
http://www.legalpricingacademy.com/

Whether you are just starting out on your pricing career or are already highly experienced, whether you want to undertake some ‘light-touch’ professional development or aspire to the pinnacle of Certified Legal Pricing Professional, the Legal Pricing Academy® can help you achieve your goals” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®

Website