Thought leadership is not about repurposing others’ material but constantly producing our own. This enables us to test new concepts, challenge the status quo and constantly seek to improve upon processes and methods. That’s why publishing relevant, actionable content is vitally important to us. We produce an award-winning pricing blog and provide our subscribers with quality, curated content from around the globe. We are regularly commissioned to produce articles for the profession’s pre-eminent publications including Managing Partner, Global Lawyer, Commonwealth Law Journal, The Times (London) and the Pricing Journal.

“My focus at Managing Partner magazine is to deliver high-quality content which pushes management thinking and best practice forward in law firms. I have worked with Richard Burcher since 2013 to develop thought leadership content on pricing strategies and I look forward to continuing to do so.” - Manju Manglani, Editor, Managing Partner

Lawyers Can Learn From Shampoo Pricing

I have often made reference to the fact that when it comes to pricing, we lawyers could do worse than take inspiration from the often far more sophisticated pricing strategies of other industries and professions.

Legacy Posts April 06, 2012

No Price Objections? You Aren't Charging Enough

Most lawyers make the mistake of interpreting price objections as problematic and potentially damaging to profits and reputation. However, the absence of price objections is actually indicative of a poor pricing strategy.

Legacy Posts April 06, 2012

8 Steps to Profitable Fixed Fees

The inexorable move towards fixed fee arrangements has tended to be driven by clients motivated by dissatisfaction with and distrust of the hourly rate regime coupled with a desire for greater cost certainty and manageability.

Legacy Posts April 06, 2012

Reduce Your Fee or I Will Go To The Law Society!

Many lawyers don't appreciate that failure to keep the client informed, patronising and condescending engagement with the client, tardiness and general unresponsiveness are the genesis of most fee complaints.

Legacy Posts April 06, 2012

A Fee Premium for Urgency – “How do I do that?”

Some clients genuinely need to jump to the front of the queue. Conversely, some don't need to but want to jump to the front of the queue. The question is; ‘should they pay more for the privilege of doing so?’

Legacy Posts April 06, 2012

“You Want It When!?” - A Fee Premium for Urgency

Lawyers must constantly prioritise competing client demands and cope with the exasperation wrought by clients who think that we are sitting at our desks twiddling our thumbs waiting for them to phone us with new instructions.

Legacy Posts April 06, 2012

You Don’t Work For Free, Why Expect Me To?

Was it the public who started insisting on it or was it lawyers who thought it would be a splendid way to differentiate themselves from their competitors, and lure clients into the fold as a precursor to good fee paying work?

Legacy Posts April 06, 2012

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The coming together of these 3 power-house firms has enabled us to create something truly revolutionary. I have no doubt that Virtual Pricing Director® is going to drastically alter, for the good, the way lawyers price-up work” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®

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Whether you are just starting out on your pricing career or are already highly experienced, whether you want to undertake some ‘light-touch’ professional development or aspire to the pinnacle of Certified Legal Pricing Professional, the Legal Pricing Academy® can help you achieve your goals” Richard Burcher, Managing Director, Validatum®, Chairman, Virtual Pricing Director® & Legal Pricing Academy®

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